Hallelujah…Bella Luccè’s Fall 2008 product collection is done! This particular collection is near and dear to my heart as it draws upon a region of the world that I have a particular affinity for and have spent a good deal of time in. More details (including some fun contests for *free product*) are coming up soon, so stay tuned.
This new collection will debut on our website August 14th and I can’t wait to share it with you. An extension of our recently-launched Luxe banner, all eight products (eight!) feature custom packaging embellishments, insanely exotic ingredients, sophisticated graphics and the sexiest, knock-your-socks-off aroma I’ve ever worked with. Good times are a’coming…
I was a week late turning in the marketing copy for the labels to our graphic designer, thanks to my rather unfortunate camping adventure. I was determined to meet my new, extended deadline, which necessitated a late night writing spree that ended at 3am. I went to bed immensely proud of having finished up that project and awoke the next morning to recheck what I had written. Goodness gracious, that was some of the most outrageous copy in the history of the free world. It solicited far too many giggles at Monday’s staff meeting, so it was back to the drawing board for a few of them.
Writing label copy is the last step of any product launch at Bella Luccè. It can only be initiated after concepts have been drafted, ingredients procured, packaging determined, product names are created and cleared and formulas have been developed, sampled and tested. That entire process usually takes 9-12 months, so birthing a new collection is tantamount to birthing a new baby. Except more painful. Only kidding- mine would have been far less painful had I not passed on the delightful assortment of narcotics they offered me during delivery. Be ye not so stupid.
Anyway, it’s always a tremendously rewarding day when I hit “send” on the label copy, as it means we’re all downhill from there. The months of development in our office are finished and the workload shifts to the printers, photographers, web programmers and the like. Anywhere but on my desk is a personal relief. Woohoo!
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