Announcing the launch of our African Adventures Collection
September 1, 2010
I traveled to Africa six times over the past two years, studying the natural botany and beauty traditions of village juju’s and native women. Through Ghana, Morocco, Mali, Egypt and Uganda, I’ve observed essential oil distillations, listened at the feet of village chiefs and cheered on women in war-torn lands who are harvesting and processing shea butter as a means to escape abject poverty. I’m thrilled to announce the launch of Bella Lucce’s new African Adventures Collection. The culmination of over 60,000 miles traveled, 23 planes ridden and dozens of hours in cars along rutted clay roads in transit to remote village, these eight innovative products are a celebration of the richness of indigenous cultures, incorporating a stunning array of natural oils, fruits and extracts rarely seen in the American cosmetics market. Handmade bogolan soap wraps from Mali. Colorful woven display baskets from Uganda. Rare oils from Kenya, South Africa and Morocco. Out of the wilds of Africa, we invite you to join us on an African Adventure!
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I am celebrating with you! I’m thrilled and overjoyed to see this collection come to light. I have watched you travel the globe, in the footsteps of amazing people like Annita Roddick and so many other women who have changed the world. I know this African Collection is just a small part of how you are making the world a better place and I am thrilled to pieces to congratulate you! Go Lela and Team!