We've created this guide to assist our clients who strive to become more discerning consumers. We support those who scrutinize ingredients and product claims (we do it, too!) and hope the information below helps you understand how to interpret labels, no matter who makes the product they're attached to.

1. Product Name
This title identifies what the product is.

2. Volume Measurement
This represents the amount of product inside the package, reflected in both
standard and metric terms. The amount stated is the actual product weight and excludes the weight of any packaging components. The "e" indicates that the product has been filled according to the guidelines outlined in the Cosmetics Directive of the European Union.

3. Product Description
A brief outline of what the product is designed to do. Special ingredients and product benefits may be outlined.

4. Directions For Use
This information helps you determine how and where to use the product. These instructions should be carefully followed. Additional information (including any cautionary statements and proper product storage) may be highlighted as well.

5. Ingredients
Ah, the good stuff! According to both American and European laws regarding cosmetic and personal care products, all ingredients in a formula must be fully disclosed on the label. They are arranged in descending order, so the ingredients in highest concentration appear at the top of the list. If you see "goodies" touted in the marketing of a product, look closely at the label to determine how much the product actually contains- the lower it appears on the list, the less there is inside the product. It's also important to avoid products that contain ingredients that may be particularly sensitizing to you.

For clarity, Bella Luccè has chosen to include both INCI (scientific) and "common" names for each of our ingredients. INCI names are listed first, with common names following in parentheses.

6. Recycling/Animal testing Statements
All Bella Luccè labels carry the guarantee that our products are not tested on animals (nor do we ask anyone to engage in animal testing on our behalf). In addition, we encourage recycling whenever possible and all of our packaging components are recyclable.

7. Contact Information
This information lets you know who manufactured the product and where it was made. At a bare minimum, manufacturers and distributors are required to disclose their company name, city, state and zip code. All labels affixed to Bella Luccè products also contain both our website address and toll-free number so that we may easily be contacted with questions about any product in our collection.

8. Period After Opening
This PAO (Period After Opening) symbol is mandated by the European Union. It reflects the amount of time in which the product should be used once open, when used and stored under normal conditions. The M represents months, so the product above should be used within 18 months of opening. This number will vary according to the type of product, type of packaging and the ingredients used in its formulation. Please see below for helpful tips on prolonging the life of your product.

A few tips for extending the life of your products:

• Always read and carefully follow the instructions for use.
• Never dilute or mix products unless directed to do so by the manufacturer.
• Keep product away from direct sunlight and avoid extreme changes in temperature.
• Tightly close products between uses and avoid allowing water or other contaminants to enter the product.
• Apply products with clean hands.
• Refrain from sharing your cosmetic and personal care products with others.

A note about formulation and manufacture: